Creative Computing's Web Magic - Search Engine Resources

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Web Master Tricks
Search Engine Resources

Whether you are designing or marketing a web site you should have a good working knowledge of how search engines operate! Do some research prior to designing your site and save yourself hours of changes once you gain this new knowledge. Design your site to be search engine friendly.

Rather then resorting to methods of trying to fool or deceive search engines - learn to design your pages properly. You may do your site more harm then good following advice given for trying to scam the search engines. Make an effort to help the search engines be efficient by presenting your site for what it truly is.

Internet travelers use search engines because they are looking for specific information. If you use keywords that you know people are likely to search for and insert them just for the purpose of gaining traffic, and no content for that keyword exists ... you are likely to get people angry. With any business or personal site you are presenting yourself to your visitors. Do you want your first impression to be that of dishonesty?

Please see Meta Tags for information on designing your site to be search engine friendly. Remember that your title, keywords, and descriptions must match the content of your site, and in particular the opening paragraph of your page..

This page will focus on not so much learning about the search engines but rather on being a resource for webmasters. For various search engines you can add your url, see who is linked to you, and check the effectiveness of your keywords. You will find Search Boxes for several search engines/directories on one convenient page.

TIP: Use an update reminder service on your links page. If you request that those providing links sign up for your reminder service then they will be able to keep their links alive and updated without you having to search and notify each individual site if your site is relocated or moved.

[ Search Resources | Search boxes ]
[ Search Newsletters | Search Engine Links ]
[ Tracking Marketing Efforts | Characters in URL | Keep Parts of your site from index ]

Search Resources
Our resources can now be located within our: [ Webmagic Resource Links ] database.

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Search Engine Related Newsletters:

Search Engine Watch Mailing List

Online Search Engine Report - searchenginewatch.com

I-Search

I-Search@g54.rcvnet.com subject: subscribe

Search Engine Secrets

join-searchsecrets@sparklist.com send blank email

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Characters in URL:

Some search engines such as Lycos do not accept special characters in URLs such as: &, %, =, $, ?. Be careful when using symbols within your URL.

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Tracking your Search Engine Marketing efforts:

Here's a great way to track your marketing efforts, both in search engines and your links to various other sites. Setup a simple database or work in your spreadsheet program and create the following fields:

Current Date, URL, Site Title, site Description, submission description (sizes may vary), Initial submit date, Date Listing verified, URL to find listing, Resubmit date, Follow_up Notes, Additional Notes, Listing Expiration Date, Paid Link?, Obligation (what's involved with listing? - exchange link, graphic display, etc.).

This can be very useful information when the need to change or modify or links to both search engines and other sites becomes necessary. I'm sure you can think of additional fields or uses of your own.

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Keep Parts of your site from being indexed

There is a simple command which will help you to keep search engines from indexing your site. I have not personally testing this feature, but if this works for excluding all robots from indexing portions of your site, it would become safer to include information such as your email address from being picked up by spam robots. Give it a try and let me know your experiences.

Area not to be indexed would go here

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Search Engines: ( Search boxes )